Connect your sources.
Aurelia connects the marketing, commerce and customer tools you already use as read-only sources. Each maps to an Airbyte connector that replicates history into your workspace’s isolated warehouse namespace.
What a source is
A source is a connection to one external system — your store, an ad platform, your analytics or CRM. Aurelia reads from it on a schedule and lands the raw data in your tenant-isolated BigQuery dataset. Access is read-only: Aurelia never writes back to the connected tool.
Available sources map to managed Airbyte connectors, so authentication, extraction and schema handling are taken care of for you. Governed sources then flow into dedicated medallion models — see See the gold layer.
Supported sources
Shopify and Meta Ads have governed private-beta marts. Google Ads, TikTok Ads, Klaviyo, GA4, HubSpot and Intercom are read-only previews: their data can land in an isolated raw dataset, but source-specific gold models are still being validated.
| Source | Category | What it brings |
|---|---|---|
| Shopify · beta | Store | Revenue, orders, customers and observed cohort value. Product cost and causal incrementality require additional data. |
| Meta Ads · beta | Paid media | Spend, delivery and platform-reported conversion value. This is not an incrementality model. |
| Google Ads · preview | Paid media | Connector preview: data lands read-only in BigQuery. Dedicated governed gold models are still being validated. |
| TikTok Ads · preview | Paid media | Connector preview: data lands read-only in BigQuery. Dedicated governed gold models are still being validated. |
| Klaviyo · preview | Email / SMS | Connector preview: data lands read-only in BigQuery. Dedicated governed gold models are still being validated. |
| Google Analytics 4 · preview | Web analytics | Connector preview: data lands read-only in BigQuery. Dedicated governed gold models are still being validated. |
| HubSpot · preview | CRM | Connector preview: data lands read-only in BigQuery. Dedicated governed gold models are still being validated. |
| Intercom · preview | Customer support | Connector preview: data lands read-only in BigQuery. Dedicated governed gold models are still being validated. |
| Recharge · planned | Subscriptions | On the roadmap. Subscription revenue is currently read through Shopify; a dedicated Recharge connector will add churn, rebill and cohort ARR. |
| Skio · planned | Subscriptions | On the roadmap. Native subscription metrics — churn, MRR, second-order rebuys — will land when the connector ships. |
| Stay AI · planned | Subscriptions | On the roadmap. Retention and churn-prevention signals for subscription LTV modelling. |
| Attentive · planned | Email / SMS | On the roadmap. SMS delivery and attributed revenue to sit alongside Klaviyo in the owned-channel model. |
| YouTube Ads · planned | Paid media | On the roadmap. Video spend and delivery to extend the paid-media incrementality model. |
How the connection flow works
- 1Choose a sourcePick a tool from the connectors above. We recommend connecting a revenue source (for example Shopify) plus one paid-media source first.
- 2Authorize accessSign in to the tool through its secure OAuth flow (or provide API credentials). Aurelia only requests read scopes.
- 3Aurelia provisions the connectionBehind the scenes Aurelia creates the Airbyte source and a connection to your warehouse destination — no infrastructure to manage.
- 4History replicatesYour historical data backfills, then keeps up to date on a daily sync. For governed sources, dbt shapes verified landed data into reusable context for Aurelia’s applications and AI tools.
Where to connect
You’ll connect your first sources during onboarding (Step 2 · Data foundation), and you can manage them any time from Connections inside the app — add new sources, check sync status, or disconnect.