01 · Commerce
Recognised revenue
Orders, refunds, tax and discounts
For £5–50M DTC growth & finance teamsYour reports disagree.
Your reports disagree.
Your budget still has to move.
Aurelia is where marketing-spend decisions are made, approved and learned from. It turns competing commercial evidence into a governed, approval-ready budget proposal—then keeps the decision, approval and observed result together.
Guided 30-day decision cycle · 5 design-partner places
Know the next poundDefend it to the boardRecord what followed
Connect the systems already shaping the decision
The problemOne period.
One period.
Three versions of return.
Your store, your ad platforms and your finance model each report a different number for the same month. So the budget call gets made on whoever argues hardest—and when the board asks whether last quarter’s spend actually worked, no one can answer with evidence.
02 · Ad platforms
Attributed revenue
Overlapping claims for the same sale
03 · Finance
Contribution
What the business actually kept
The unanswered question
Which budget move creates incremental contribution—not just another attribution claim?
One actual decision
A decision, not another dashboard.
This is the product: one material move made reviewable from the evidence through to its observed result.
1Move: reallocate £5.2k/month from Meta to Google Ads and Email
2Evidence: commerce, media and finance views kept distinct
3Uncertainty: the expected uplift is directional, not a guarantee
4Guardrails: total budget held constant and channel limits applied
5Approval + observed result: +£7.1k/month vs. +£8k expected, in the same record
Proof, not promises
See the evidence survive the chat.
A live decision record in the workspace: the evidence available at the time, the recommendation, who approved it, and the reported outcome against expectation—with causal limits kept visible.
90 seconds · representative demo data
Built to be trusted with your budgetAI proposes.
AI proposes.
You approve.
Nothing moves
on its own.
The objection a finance-minded owner asks first: “what stops an AI moving my money?” The answer is the architecture—not a promise.
A proposal is never an instruction.
Every material move stays a proposal until the accountable person has reviewed and approved it. Aurelia does not change advertising accounts.
The claim travels with its proof.
Source data, assumptions and measurement method stay attached to the proposal, so the decision can be challenged before it is approved.
The decision does not disappear into chat.
The proposer, approver, guardrails and later observed result stay together in one reviewable record.
Commercial constraints come first.
Channel limits, margin thresholds and other finance rules are visible before the proposal reaches an approver.
Supporting proofThe architecture is there
The architecture is there
when the decision needs it.
Governed definitions, mixed measurement and secure integrations make a decision more defensible. They are supporting proof—not a substitute for a commercial call your team can approve.
01 · Meaning
Governed metric contracts
Revenue, CAC, MER and margin carry an approved definition, owner, source lineage, freshness and version—wherever they are used.
02 · Evidence
A mixed measurement layer
Platform reporting, MMM, response curves, holdouts and cohort value stay distinct but comparable. Aurelia picks the right evidence for the decision.
03 · Interface
Composable agent tools
Typed semantic tools and MCP expose the same business logic to Aurelia Auto, your own model and the AI clients your team already prefers.
04 · Learning
Durable decision memory
The recommendation, evidence, guardrails, reviewer, implementation and outcome survive the chat—every future decision starts from a better place.
Capital-efficiency review
What is one better budget decision worth?
Use the scenario to see the value of reallocating even a small share of paid-media spend. The beta then replaces the assumption with governed evidence from your own commercial and media data.
Run one live budget decisionStart with a decision review, then scope the evidence and support around the move that matters.
Monthly paid-media spend
£50,000 / month
£10k£500k
Value of a 5–10% reallocation · per year
£30,000–£60,000
Scenario only—not a forecast. Aurelia measures whether any spend is genuinely movable using your contribution economics and incremental evidence.
Founding cohort · 5 placesRun one live budget decision
Run one live budget decision.
A guided 30-day decision cycle to assemble the evidence, review one real paid-media move and keep the approval and observed result together. Your completed cycle becomes a practical operating pattern for the next one.
✓A guided review of one recurring budget decision
✓The commercial evidence needed to make the case
✓A finance-ready proposal, including uncertainty and guardrails
✓Approval by the accountable reviewer
✓The observed result recorded against the original decision
A guided outcome, scoped around your decision—not seats
How we scope it
Start with the decision that matters.
120-minute decision review
2Agree the decision, evidence and approver
3Scope one guided decision cycle
4Set the commercial engagement around the outcome
Best fit: teams with a recurring, material paid-media allocation decision and an accountable commercial or finance reviewer.
Private beta
“A number without a definition is a guess. A recommendation without evidence is an opinion. A decision without an outcome teaches you nothing.”
Aurelia product principle
We are taking a small cohort of growth and finance teams as design partners. Their completed decision cycles will become practical proof of the category.
Questions
Will Aurelia change my ad accounts?
No. Aurelia is proposal-only. It drafts a guardrailed budget move and waits for a person to approve it—it never calls Meta, Google or any advertising API, and it cannot move spend, execute or roll back. You stay in control of every change.
Do we need engineering to get started?
No. The first decision cycle is guided. We begin with the recurring move your team needs to make, agree the evidence needed, and work with you to assemble an approval-ready proposal.
Where does our data live, and is it secure?
Connected credentials are encrypted at rest (AES-256-GCM) and used only to read the sources you connect. The platform is hosted in the UK (London). Bring your own AI model and your key stays masked—never exposed to the client or to us.
How is this different from another dashboard?
Dashboards show what happened. Aurelia is where marketing-spend decisions are made, approved and learned from: it turns competing commercial evidence into a finance-ready proposal, then keeps the decision and observed result together.
Do we need to change our existing tools?
No. Aurelia starts with the commercial and paid-media evidence you already rely on. Technical integrations and AI tooling are supporting capabilities, not a prerequisite for the first guided decision cycle.
What decision does it help us make first?
Budget allocation: which channels deserve the next pound, which claims are only reported attribution, what guardrails apply, who approved the move, and whether the expected outcome materialised.
Ready when you areMake the next budget decision
Make the next budget decision
on evidence you can defend.
Guided review · one material paid-media decision · approval and outcome kept together